To offer innovative solutions to changing needs of the consumer and to become a leading brand in coats, shoes and bags in leather fashion
To combine leather and fashion in a flawless harmony, to include it in daily life and to offer an enjoyable and elegant experience to the customer with its products and servicing approaches.
– To continuously renovate products and services by using all technological opportunities with an innovative approach,
– To identify needs and expectations of the customer and the society in advance and to offer creative solutions,
– To act with a sense of social responsibility and sensitivity to needs of the society,
– To place “absolute customer satisfaction” at the foundation of its product and service philosophy,
– To be responsible towards all social stakeholders, principally its employees, suppliers and shareholders.