To offer innovative solutions to changing needs of the consumer and to become a leading brand in coats, shoes and bags in leather fashion


To combine leather and fashion in a flawless harmony, to include it in daily life and to offer an enjoyable and elegant experience to the customer with its products and servicing approaches.


– To continuously renovate products and services by using all technological opportunities with an innovative approach,

– To identify needs and expectations of the customer and the society in advance and to offer creative solutions,

– To act with a sense of social responsibility and sensitivity to needs of the society,

– To place “absolute customer satisfaction” at the foundation of its product and service philosophy,

– To be responsible towards all social stakeholders, principally its employees, suppliers and shareholders.